Ideas on paper

Thoughts by José Luis Agell

Tag Archives: social media

Why am I a twitterer?

There are lots of people, especially in Spain, who repeatedly ask me why do I spend time on Twitter. I know this microbloging channel might still sound a bit stupid for some people. But I think it is a great tool. I am going to tell you why.

Thanks to Twitter…

I  foster my online personality. People can get a sense of who I am and what are my interests.

I get inspired by the people I follow. I follow them because I admire them or because they share most of my interests.

I promote my company for free and I create a community around my products.

I get feedback on my ideas and thoughts.

I track real-time information that is relevant to my business.

I get to know interesting people from all over the world that otherwise, I’d never get to talk to.

Finally, I want to share a cool video that tells you why others use Twitter as well. Follow your interests. Discover the world.

“Innovadores o Vencidos”

Nunca dejaré de sorprenderme por el poder de las redes sociales. En un post anterior, que escribí después de asistir a una charla de Jennifer Aaker, comenté que pueden ser una herramienta perfecta para crear impacto y cambiar el mundo.

Desde que vine a Silicon Valley y me lancé a emprender, no son pocas las personas que he conocido virtualmente pero que me inspiran y motivan como si las conociera en persona. Podría hacer una lista pero no es el motivo de este artículo.

Antes de verano, me contactó por Linkedin Isidre March, director del Master EBT de la Universidad de Valencia (Máster en gestión de empresas de base tecnológica). Isidre es Doctor en Ciencias Económicas y Master en “Innovation and Technology Management”. Por lo que he leído sobre él, siempre ha tenido una marcada vocación emprendedora y docente, dos areas que deberían estrechar sus lazos mucho, especialmente en España.

Me alegró mucho saber que hace unos días, Isidre presentó su libro “Innovadores o Vencidos” en la Universidad de Valencia. Se trata de un libro divulgativo acerca de los retos a los que se enfrentan los emprendedores de hoy y que pretende desgranar las claves para salir de la crisis actual, que confluyen en la creación y consolidación de iniciativas empresariales intensivas en conocimiento y capaces de aportar valor y riqueza a nuestra sociedad.

Y me alegró más recibir un email suyo pidiéndome una dirección española para mandarme una copia de su libro a cambio de hacerle llegar mis impresiones sobre el mismo. Parece ser que, como yo, uno de sus protagonistas es un español afincado en la Bahía de San Francisco.

¡Muchas gracias, Isidre, por pensar en mí! Prometo leerlo con ilusión y cumplir con la segunda parte del trato.

 

Creating environments that promote happiness

Today Jennifer Aaker was the guest speaker of the ETL class. She is a Marketing Professor at Stanford University’s Graduate School of Business, but today she talked about happiness throughout social networks which is one of her favorite topics.

Among the ideas that she talked about, I’d like to point out the huge impact  social networks have to create environments that promote happiness. She mentioned several cases in which these Internet tools were crucial to engage people around a common goal, like the case of Sameer and Vinay who died due to a severe leukemia.

Aaker explained her change of mind on social networks. Some years ago she was actually skeptical like most of the people, while now she defends that they are tools for effectively communicating and spreading happiness.

The dragonfly has the ability to fly in all directions by flapping its 4 wings at the same time. Similarly, entrepreneurs, visionaries and influencers can create ideas that build momentum by taking care of 4 wings:

  • Focus on a single goal which has to be humanistic, happy, actionable, clear.
  • Grab attention: personal, unexpected, visceral, visual.
  • Engage: tell a story, empathize, authenticity, match media.
  • Take action: get things done and evaluate results.

Thanks Jennifer for sharing your insights!
http://ecorner.stanford.edu/swf/player-ec.swf

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